google-consent-mode-v2
Installation
SKILL.md
Configuring Google Consent Mode v2
Overview
Google Consent Mode v2 is a framework that adjusts the behavior of Google tags (Analytics, Ads, Floodlight) based on user consent status. Announced in November 2023 with enforcement beginning March 2024, Consent Mode v2 introduces two new parameters — ad_user_data and ad_personalization — alongside the existing analytics_storage and ad_storage parameters. For advertisers serving users in the European Economic Area (EEA), implementing Consent Mode v2 is required to maintain measurement and audience capabilities in Google Ads and GA4. Without it, Google will not process EEA user data for remarketing lists or conversion measurement.
Consent Mode v2 Parameters
Parameter Definitions
| Parameter | Controls | Default | Description |
|---|---|---|---|
ad_storage |
Advertising cookies | denied | Controls whether advertising-related cookies (gcl*, IDE) can be read/written |
ad_user_data |
User data for advertising | denied | Controls whether user data can be sent to Google for advertising purposes |
ad_personalization |
Ad personalization | denied | Controls whether data can be used for remarketing and personalized ads |
analytics_storage |
Analytics cookies | denied | Controls whether analytics cookies (_ga, _gid) can be read/written |
functionality_storage |
Functionality cookies | granted | Controls functionality cookies (language preferences) |
personalization_storage |
Personalization cookies | denied | Controls personalization cookies (recommendations) |
security_storage |
Security cookies | granted | Controls security-related cookies (authentication, fraud prevention) |