marketing-objection
Managing Direct Marketing Objection
Overview
The right to object to direct marketing under GDPR Article 21(2)-(3) is an absolute right — there is no balancing test, no compelling grounds exception, and no basis on which the controller can refuse. When a data subject objects to processing for direct marketing purposes, the controller must cease that processing immediately. This skill provides the complete operational procedure for handling marketing objections across all channels.
Legal Foundation
GDPR Article 21(2)-(3) — Direct Marketing Objection
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Art. 21(2) — Where personal data are processed for direct marketing purposes, the data subject has the right to object at any time to processing of personal data concerning them for such marketing, which includes profiling to the extent that it is related to such direct marketing.
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Art. 21(3) — Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.