google-ads-account-audit

Process

1. Collect data — Request or gather: campaign data export, search term report (90 days), Quality Score report, auction insights, change history (90 days), conversion tracking status, and account-level settings
2. Run the audit checklist — Work through each section below, flagging issues as Critical (red), Optimization (yellow), or Working Well (green)
3. Score account health — Calculate overall health score based on findings
4. ICE-prioritize recommendations — Score each finding: Impact (1-10) x Confidence (1-10) x Ease (1-10)
5. Deliver action plan — Structured output with prioritized fixes and expected impact

Audit Checklist

Section 1: Tracking & Measurement