google-ads-campaign-builder

Process

1. Define objective — What business outcome? (Sales, Leads, Traffic, Awareness, App installs)
2. Select campaign type — Use the Decision Tree below
3. Configure settings — Bid strategy, budget, targeting, schedule
4. Build ad groups / asset groups — Structure by theme, product, or audience
5. Create ads / assets — RSAs, images, videos per campaign type requirements
6. Add extensions / assets — Sitelinks, callouts, structured snippets, etc.
7. Set audience signals — Remarketing lists, in-market, custom segments
8. Launch and monitor — Learning phase: 7-14 days, don't make changes

Read references/campaign-types.md for detailed setup guides per campaign type. Read references/rsa-copy-guide.md for RSA headline and description writing frameworks.

Campaign Type Decision Tree

Q1: What's your primary goal?