google-ads-optimizer

Process

1. Diagnose — Identify the specific performance problem (rising CPA, declining ROAS, low impression share, poor Quality Score, etc.)
2. Analyze root cause — Use the Diagnostic Decision Tree to pinpoint the issue
3. Select optimization lever — Match the problem to the right framework below
4. Implement changes — Follow the specific optimization playbook
5. Monitor learning phase — Wait 7-14 days before judging results
6. Iterate — Review, adjust 10-15% incrementally, repeat

Diagnostic Decision Tree

What's the primary symptom?