google-merchant-center

Process

For feed audits:

1. Review Merchant Center Diagnostics → Priority Fixes tab
2. Categorize issues by severity and click uplift potential
3. Optimize titles (highest impact), then images, prices, descriptions, identifiers
4. Set up supplemental feeds for enrichment
5. Configure custom labels for product tiering
6. Monitor and maintain

For new feed setup:

1. Connect product data source (API, file, or platform integration)
2. Map required and recommended attributes
3. Optimize titles and descriptions before first submission
4. Submit feed and resolve initial disapprovals
5. Build custom label strategy
6. Link to Google Ads for Shopping/PMax campaigns

Feed Quality Hierarchy