local-seo-google-business-profile
Installation
SKILL.md
Why this matters
- ~50% of all searches have local intent (Google).
- Google's 2025 spam updates significantly cleaned up map results and tightened enforcement on fake listings. Legitimate businesses gained; spammy ones lost.
- GBP is now an AI-powered platform — static profiles are insufficient. Google prioritizes businesses with active engagement (posts, photos, Q&A, review responses).
- Review velocity matters more than lifetime totals for GBP ranking. A business with 30 recent reviews beats one with 500 reviews from 2019.
- Mobile is non-negotiable. The majority of local searches happen on mobile; users expect <3s load times and click-to-call.
- Local AEO: AI tools (ChatGPT, Perplexity, AI Overviews) now answer local queries. Unlinked brand mentions on local news sites, neighborhood forums, and directory pages help visibility.