Process

Collect data — Request or gather: Ads Manager export (90 days), Events Manager screenshots (Pixel + CAPI status, EMQ scores), creative performance breakdown, audience overlap reports, frequency data at creative level, and learning phase status per ad set
Run the audit checklist — Work through each section below, flagging issues as Critical (red), Optimization (yellow), or Working Well (green)
Score account health — Calculate overall health score based on findings
ICE-prioritize recommendations — Score each finding: Impact (1-10) x Confidence (1-10) x Ease (1-10)
Deliver action plan — Structured output with prioritized fixes and expected impact

Audit Checklist

This is the foundation. Weak signals = weak delivery via Meta's Andromeda ranking system. Audit this first.