meta-ads-campaign-builder

Process

1. Define business goal — Sales, leads, app installs, awareness, or traffic
2. Select objective and conversion location — Use the ODAX Selector below
3. Choose campaign structure — ASC vs manual (see Decision Tree)
4. Configure ad set — Audience, placements, budget, schedule, optimization goal
5. Build creative — Ad format, copy, media, CTA
6. Launch and protect learning phase — No major changes for 5-7 days

Read references/meta-campaign-types.md for detailed setup per objective × conversion location. Read references/audience-strategy.md for complete audience targeting guidance.

ODAX Objective Selector

Meta's 6 objectives (ODAX system):