meta-ads-optimizer

Process

1. Diagnose — Identify the specific performance issue (rising CPA, declining ROAS, learning phase stuck, placement inefficiency, etc.)
2. Check tracking first — Most Meta performance issues trace back to signal quality. Verify CAPI, EMQ, event deduplication before optimizing bids/audiences
3. Analyze root cause — Use the Diagnostic Decision Tree
4. Select optimization lever — Match problem to framework
5. Implement changes — Respect learning phase (don't touch ad sets <7 days old or with recent edits)
6. Monitor for 5-7 days minimum — Meta needs time to stabilize after changes
7. Iterate — Small, incremental adjustments

Diagnostic Decision Tree