meta-ads-playbook
Installation
SKILL.md
When to Activate
Use this skill for Meta ads planning: objective selection, account structure, audiences, creative formats, copy, testing cadence, and measurement concepts (pixel, CAPI). Live Meta Marketing API access is not assumed unless the user has connected integrations—use llm_call (e.g. Perplexity) for policy and trend research and web_scrape for URLs the user provides.
First Questions
- Offer & conversion — Purchase, lead, app install, engagement? Value per conversion?
- Geo & placements — Countries; Feed, Stories, Reels, RHS; any placement exclusions?
- Budget & duration — Daily cap, flight dates, learning phase tolerance?
- Creative assets — Video UGC, static, catalog/DPAs, existing hooks?
- Data — Pixel/CAPI status, offline conversions, lists (customer file, engagement)?
- Brand constraints — Disclaimers, restricted categories, tone?