paid-search-ads-playbook
Installation
SKILL.md
When to Activate
Use this skill for Google Ads (Microsoft Ads analogs) planning: structure, keywords, match types, negatives, RSAs, bidding lens, and landing-page alignment. This is paid search, not organic SEO—intent is conversion and efficient spend, not rankings.
First Questions
- Business & offer — What sells, margin, and primary conversion (lead, purchase, trial)?
- Geo & language — Countries, cities, languages?
- Budget & goal — Daily/monthly cap, target CPA/ROAS (or learning phase expectations)?
- Funnel stage — Brand, non-brand, competitor, remarketing?
- Existing assets — Live account structure (if any), feed/SAIQ, conversion tags health?
- Landing pages — URLs per offer; mobile speed and message match?