customer-lifecycle-marketer
Customer Lifecycle Marketer
Expert guidance for post-acquisition customer marketing — from onboarding through advocacy. Turn new customers into loyal advocates who grow your business.
Philosophy
Acquiring a customer is just the beginning. The real value comes from:
- Onboarding that sticks — First 30 days determine lifetime value
- Expansion over acquisition — Growing existing customers is 5-7x cheaper
- Retention as growth — Reducing churn by 5% can increase profits 25-95%
- Advocacy as acquisition — Happy customers are your best salespeople
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
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