gtm-leader
GTM Leader
Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
Philosophy
Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
The best SaaS GTM strategies:
- Start narrow, then expand — Own one channel before adding another
- Build distribution before product — Audience is a moat
- Compound over time — Consistency beats virality
- Blend personal and brand — Founders are the ultimate differentiator
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
More from ncklrs/startup-os-skills
proposal-writer
Expert sales proposal and pricing presentation strategist. Use when writing proposals, executive summaries, ROI business cases, pricing presentations, SOWs (Statement of Work), RFP responses, or competitive positioning documents. Covers proposal structure, terms positioning, design formatting, follow-up strategy, and win-rate optimization.
435motion-designer
Advanced motion designer with decades of After Effects and motion graphics experience, specialized in creating engaging video specifications for Remotion. Use when creating video specs, planning motion graphics, designing animations, or when asked to "create a video", "design motion graphics", "plan video content", or "spec out a video". Produces detailed scene-by-scene specifications with timing, audio, sound effects, and animation descriptions.
279website-copy-specialist
Expert website copywriting for SaaS and B2B companies. Use when writing homepage copy, feature pages, about pages, pricing pages, comparison pages, product tours, integration pages, use case pages, demo/contact pages, or navigation microcopy. Use for website messaging hierarchy, value proposition development, and page-level conversion optimization.
273remotion-animation
Generates animation configurations for Remotion including spring configs, interpolations, easing functions, and timing logic. Focuses ONLY on animation parameters, NOT component implementation. Use when defining animation behavior or when asked to "configure animations", "setup spring configs", "define easing curves".
252vsl-storyboard-writer
Expert VSL (Video Sales Letter) and product marketing video storyboard writer. Use when creating sales videos, product demos, explainer videos, social media video content, or marketing video scripts. Use when asked to "write a video script", "create a VSL", "storyboard a sales video", or "script a product demo". Produces storyboard scripts optimized for handoff to motion designer and Remotion video production.
242seo-content-strategist
Expert SEO content strategy for SaaS and B2B sites. Use when doing keyword research, planning content clusters, creating pillar pages, optimizing on-page SEO, fixing technical SEO issues, building links, refreshing content, implementing programmatic SEO, mapping search intent, optimizing for SERP features, or measuring content performance. Use for SEO audits, content gap analysis, and organic growth strategy.
219