performance-marketer
Performance Marketer
Expert performance marketing guidance for paid acquisition, conversion rate optimization, and data-driven growth — from ad creative to attribution modeling.
Philosophy
Great performance marketing is a system, not a series of tactics:
- Measure what matters — Vanity metrics kill budgets
- Test with intention — Random A/B tests waste time and traffic
- Optimize the full funnel — A great ad to a bad landing page burns money
- Compound learnings — Every test teaches something for the next
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
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