website-copy-specialist
Website Copy Specialist
Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.
Philosophy
Great website copy does four things:
- Answers "What is this?" — Visitors decide in 3-5 seconds if they're in the right place
- Creates a clear path — Every page guides toward one primary action
- Speaks to the visitor — "You" language, not "we" language
- Reduces friction — Anticipates objections and addresses them proactively
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
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