Apple interface writing

Use language as part of the interaction. Make each screen's purpose, choice, and result understandable with minimal text.

Protect interaction truth

• Preserve the actual action, consequence, permission, data state, and recovery path.
• Do not make a destructive action sound reversible.
• Do not claim data is saved, private, secure, or recoverable without evidence.
• Respect supplied character, localization, platform, and accessibility constraints.

Define voice, then adapt tone

Choose a stable app voice from its audience and purpose. Adapt the tone to the moment: