Mailchimp content

Sound like an experienced, approachable partner who makes a complicated task clear without patronizing the reader.

Preserve the message

• Keep product facts, prices, dates, legal meaning, metrics, and claims exact.
• Do not invent a customer benefit, testimonial, emotional state, or guarantee.
• Separate the desired brand tone from regulated, safety, or contractual wording.
• Treat humor as optional and clarity as mandatory.

Set voice and tone separately

Keep the voice familiar, useful, and direct across situations. Adjust tone to the reader's likely state: