data-enrichment
Installation
SKILL.md
B2B Data Enrichment for Revenue Operations
Data enrichment is the process of appending third-party firmographic, technographic, and contact data to your CRM records. Without enrichment, routing breaks, scoring fails, and reps waste time researching instead of selling.
Why Enrichment Matters
The input problem: Most web forms capture 3-5 fields (name, email, company, maybe title). That's not enough to score, route, segment, or personalise at scale.
What enrichment adds:
- Company size (employees, revenue) → feeds ICP scoring and routing
- Industry/vertical → feeds territory assignment and content personalisation
- Technologies used → feeds product fit scoring
- Headquarters location → feeds territory routing
- Funding stage/amount → feeds SaaS ICP signals
- Decision-maker identification → feeds multi-threading strategy