lead-routing
Installation
SKILL.md
Lead Routing for B2B Revenue Operations
Lead routing determines which rep gets which lead, how fast, and with what context. It's where marketing's work either converts to pipeline or dies in a queue.
Why Routing Matters
Speed kills (in a good way):
Speed-to-Lead Impact (Research-Backed)
| Finding | Source |
|---|---|
| Responding within 1 minute: 391% conversion boost | Velocify |
| Responding within 5 minutes: 21× more likely to qualify vs 30 min | Dr. James Oldroyd, MIT Sloan, 2007 (15,000+ leads) |
| <5 min response: 32% close rate, 2.6× higher than 24+ hours | LeanData, 2025 |
| 10-minute hand-raiser SLA: 40% increase in lead-to-opportunity conversion | Justin Norris, RevOps FM, 2025 |
| Instant booking: 66.7% conversion vs ~30% industry average | Chili Piper, 2025 (4M form submissions) |
| Average B2B response time: 42 hours; 23% never respond | HBR, 2011 (2,241 companies) |