Almost Paid

Most products have a pile of people who got within one tap of paying and didn't. They are the cheapest revenue you will ever get: you already paid to acquire them, they already understood the product, and they told you exactly where they stopped. This skill finds them, prices them, and puts an offer in front of each segment — with the discipline that keeps this from turning into "blast a 50% coupon at everyone who ever opened the app".

It runs in four steps: validate the events → cut the segments → price them → build the dashboard + drafts. Sending is a separate, gated action.

Operating principles