ads-budget
Installation
SKILL.md
Budget Allocation & Bidding Strategy
Process
- Collect budget and performance data across all active platforms
- Read
ads/references/budget-allocation.mdfor allocation framework - Read
ads/references/bidding-strategies.mdfor strategy decision trees - Read
ads/references/benchmarks.mdfor CPC/CPA benchmarks - Read
ads/references/scoring-system.mdfor health score algorithm - Evaluate budget allocation, bidding strategy, and scaling readiness
- Generate recommendations with kill list and scale list
Budget Allocation Framework
70/20/10 Rule
- 70% on proven channels (consistent ROAS/CPA targets met)
- 20% on scaling channels (showing promise, need more data)
- 10% on testing channels (new platforms, audiences, creatives)
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