Landing Page Quality for Ad Campaigns

Process

1. Collect landing page URLs from active ad campaigns
2. Read ads/references/benchmarks.md for conversion rate benchmarks
3. Read ads/references/conversion-tracking.md for pixel/tag verification
4. Assess each landing page for ad-specific quality factors
5. Score landing pages and identify improvement opportunities
6. Generate recommendations prioritized by conversion impact

Message Match Assessment

The #1 landing page issue in ad campaigns — does the page match the ad?