ads-meta
Installation
SKILL.md
Meta Ads Deep Analysis
Process
- Collect Meta Ads data (Ads Manager export, Events Manager screenshot, EMQ scores)
- Read
ads/references/meta-audit.mdfor full 46-check audit - Read
ads/references/benchmarks.mdfor Meta-specific benchmarks - Read
ads/references/scoring-system.mdfor weighted scoring - Evaluate all applicable checks as PASS, WARNING, or FAIL
- Calculate Meta Ads Health Score (0-100)
- Generate findings report with action plan
What to Analyze
Pixel / CAPI Health (30% weight)
- Meta Pixel installed and firing on all pages
- Conversions API (CAPI) active (30-40% data loss without it post-iOS 14.5)
- Event deduplication configured (event_id matching, ≥90% dedup rate)
- Event Match Quality (EMQ) ≥8.0 for Purchase event
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