apple-search-ads
Apple Search Ads Management
Full management of Apple Search Ads campaigns for iOS apps using the ASA CLI tool.
Capabilities
This skill enables you to:
- Set up Apple's recommended 4-campaign structure
- Add keywords with automatic routing (exact → target, broad → discovery, negative → discovery)
- Block irrelevant search terms with negative keywords
- Promote winning keywords from Discovery to exact match campaigns
- Generate performance reports (campaign, keyword, search term level)
- Audit campaign structure against Apple's best practices
- Pause/enable campaigns
- Automated optimization - analyze search terms and batch promote/block keywords
Prerequisites
Running with uv (Recommended)
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