Apple Search Ads Management

Full management of Apple Search Ads campaigns for iOS apps using the ASA CLI tool.

Capabilities

This skill enables you to:

• Set up Apple's recommended 4-campaign structure
• Add keywords with automatic routing (exact → target, broad → discovery, negative → discovery)
• Block irrelevant search terms with negative keywords
• Promote winning keywords from Discovery to exact match campaigns
• Generate performance reports (campaign, keyword, search term level)
• Audit campaign structure against Apple's best practices
• Pause/enable campaigns
• Automated optimization - analyze search terms and batch promote/block keywords

Prerequisites

Running with uv (Recommended)