apple-search-ads

Installation
SKILL.md

Apple Search Ads Management

Full management of Apple Search Ads campaigns for iOS apps using the ASA CLI tool.

Capabilities

This skill enables you to:

  • Set up Apple's recommended 4-campaign structure
  • Add keywords with automatic routing (exact → target, broad → discovery, negative → discovery)
  • Block irrelevant search terms with negative keywords
  • Promote winning keywords from Discovery to exact match campaigns
  • Generate performance reports (campaign, keyword, search term level)
  • Audit campaign structure against Apple's best practices
  • Pause/enable campaigns
  • Automated optimization - analyze search terms and batch promote/block keywords

Prerequisites

Running with uv (Recommended)

Related skills
Installs
1
GitHub Stars
129
First Seen
Feb 17, 2026