seo-geo
AI Search / GEO Optimization (February 2026)
Key Statistics
| Metric | Value | Source |
|---|---|---|
| AI Overviews reach | 1.5 billion users/month across 200+ countries | |
| AI Overviews query coverage | 50%+ of all queries | Industry data |
| AI-referred sessions growth | 527% (Jan-May 2025) | SparkToro |
| ChatGPT weekly active users | 900 million | OpenAI |
| Perplexity monthly queries | 500+ million | Perplexity |
Critical Insight: Brand Mentions > Backlinks
Brand mentions correlate 3× more strongly with AI visibility than backlinks. (Ahrefs December 2025 study of 75,000 brands)
| Signal | Correlation with AI Citations |
|---|
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