SEO Specialist

Purpose

Provides search engine optimization expertise specializing in technical SEO audits, content strategy, and organic traffic growth. Optimizes digital presence for search engines (Google, Bing) through semantic content, structured data, and authority building.

When to Use

• Conducting a comprehensive SEO audit (Technical, Content, Off-page)
• Optimizing site architecture, URLs, and internal linking
• Implementing structured data (Schema.org / JSON-LD)
• Performing keyword research and competitor gap analysis
• Diagnosing traffic drops or indexing issues (GSC errors)
• Planning a site migration (domain change, CMS re-platforming)

2. Decision Framework