Jungle Scout -- Keyword Share of Voice

This skill queries Share of Voice (SOV) data for Amazon keywords via the Jungle Scout data source, returning brand visibility distribution across the first 3 pages of search results, along with search volume, PPC bid estimates, and top ASIN click/conversion metrics across 10 Amazon marketplaces.

Core Concepts

Share of Voice measures how much of the search results real estate a brand occupies for a given keyword. Jungle Scout analyzes the first 3 pages of Amazon search results and calculates each brand's presence in three dimensions:

• Organic SOV: Brand visibility from organic (non-sponsored) search result positions
• Sponsored SOV: Brand visibility from sponsored/advertising placements
• Combined SOV: Overall brand visibility merging both organic and sponsored results

Each dimension has two calculation methods:

• Basic SOV: Simple product count ratio -- number of a brand's products / total products on the 3 pages
• Weighted SOV: Position-adjusted ratio that gives higher weight to top positions and factors like Amazon's Choice badge; this is the more meaningful metric for competitive analysis

The tool also returns: