email-marketing
Installation
SKILL.md
Email Marketing
Master email marketing for nurturing leads and driving conversions.
1. Email Types Matrix
| Type | Purpose | Frequency | Key Metric |
|---|---|---|---|
| Newsletter | Nurture, value | Weekly/Bi-weekly | Open rate |
| Promotional | Sales, offers | As needed | CTR, conversions |
| Transactional | Confirm, update | Triggered | Delivery rate |
| Welcome series | Onboard | Automated | Completion rate |
| Re-engagement | Win back | Triggered | Reactivation rate |
| Abandoned cart | Recover sales | Triggered | Recovery rate |