ppc-advertising
Installation
SKILL.md
PPC Advertising
Master paid advertising across major platforms.
1. Platform Overview
| Platform | Best For | Avg CPC | Audience |
|---|---|---|---|
| Google Search | Intent-based | $1-$50 | Active searchers |
| Google Display | Awareness | $0.50-$5 | Broad reach |
| YouTube | Video, awareness | $0.10-$0.30/view | Video consumers |
| Meta (FB/IG) | Interest-based | $0.50-$5 | Social users |
| B2B | $2-$15 | Professionals | |
| TikTok | Gen Z, viral | $0.50-$3 | Young users |