competitive-analysis
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B
SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
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