Launch & Go-To-Market Skill

Master the art of successful product launches. From GTM strategy through launch execution, learn to coordinate teams, build momentum, and achieve market success.

Go-To-Market (GTM) Strategy

GTM Framework Decision

1. Direct Sales Model

• Your team directly sells to customers
• Best for: High ACV (>$10K), complex product
• Sales cycle: 3-6 months
• Team size: 1 AE per $500K-$1M ARR target
• Examples: Salesforce, HubSpot, Workday