Marketing Skill for Theme & Plugin Agency

Writing Style Guidelines

Tone & Voice (Non-Negotiable)

Be Human, Not AI:

• Write like a helpful colleague, not a marketing robot
• Use natural language that sounds like a real person wrote it
• Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage", "synergy"
• Skip filler words: "basically", "essentially", "simply", "just"
• No excessive punctuation (!!!) or ALL CAPS for emphasis

Emoji Policy:

• Maximum ONE emoji per piece of content (or none)
• Use only when it adds clarity, not decoration
• Prefer text over emoji for important information