prd-v09-gtm-strategy
GTM Strategy
Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy → v0.9 Launch Metrics
Purpose
Define how the product reaches its target users—the channels, messaging, timing, and coordination required for a successful launch.
Core Concept: Launch as Campaign
A launch is not "making the product available." It is a coordinated campaign that creates awareness, drives activation, and captures feedback. Every touchpoint should move users toward value.
GTM Components
| Component | Purpose | Output |
|---|---|---|
| Messaging | What we say | GTM- (value props, headlines) |
| Channels | Where we say it | GTM- (channel strategy) |
| Timing | When we launch | GTM- (timeline, phases) |
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