GTM Strategy

Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy → v0.9 Launch Metrics

Purpose

Define how the product reaches its target users—the channels, messaging, timing, and coordination required for a successful launch.

Core Concept: Launch as Campaign

A launch is not "making the product available." It is a coordinated campaign that creates awareness, drives activation, and captures feedback. Every touchpoint should move users toward value.

GTM Components