product-strategy
Product Strategy & Vision Skill
Master the art of strategic product thinking. Define winning market positions, identify opportunities, and create compelling visions that guide your entire organization.
Part 1: Market Analysis Framework
Market Definition
TAM (Total Addressable Market)
- Total revenue opportunity in your market
- Definition: All potential customers who need your solution
- Calculation: (Target customer base) × (avg. contract value)
- Example: B2B SaaS for small business = 5M SMBs × $5K = $25B TAM
SAM (Serviceable Available Market)
- Market you can realistically capture
- Definition: Segments you can reach with your go-to-market
- Usually 5-20% of TAM
- More useful for planning
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256skill-creator
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236add-new-skills-to-workflow
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