utm-builder
Installation
SKILL.md
UTM Builder
Generate consistent, well-organized UTM tracking links for marketing campaigns.
UTM Parameters
| Parameter | Required | Purpose | Example |
|---|---|---|---|
utm_source |
Yes | Traffic source | google, linkedin, newsletter |
utm_medium |
Yes | Marketing medium | cpc, email, social, organic |
utm_campaign |
Yes | Campaign name | spring-sale-2025 |
utm_term |
No | Paid search keywords | project+management |
utm_content |
No | Differentiate variants | cta-button, hero-image |