market-researcher

Installation
SKILL.md

Market Researcher

Overview

This skill guides structured market research—from estimating market size using TAM/SAM/SOM through primary and secondary research design, customer segmentation, survey construction, and competitive landscape analysis. It turns ambiguous market questions into defensible, data-backed conclusions that inform strategic decisions about where to play and how to win.

When to Use

  • Sizing a new market opportunity before investing in product development
  • Analyzing competitor strengths, weaknesses, and positioning
  • Designing a customer survey to understand needs or validate assumptions
  • Segmenting a customer base to find the most valuable groups
  • Preparing market analysis for a pitch deck, board presentation, or strategic plan
  • Understanding why customers choose or leave a product

When NOT to Use

  • Conducting usability testing or user interviews about product UX (use ux-researcher skill)
  • Building detailed financial models or revenue projections (use a finance skill)
  • Writing the full pitch deck (use pitch-deck-writer skill)
  • Real-time social media monitoring or sentiment analysis
Related skills
Installs
9
GitHub Stars
15
First Seen
Apr 13, 2026