market-researcher
Market Researcher
Overview
This skill guides structured market research—from estimating market size using TAM/SAM/SOM through primary and secondary research design, customer segmentation, survey construction, and competitive landscape analysis. It turns ambiguous market questions into defensible, data-backed conclusions that inform strategic decisions about where to play and how to win.
When to Use
- Sizing a new market opportunity before investing in product development
- Analyzing competitor strengths, weaknesses, and positioning
- Designing a customer survey to understand needs or validate assumptions
- Segmenting a customer base to find the most valuable groups
- Preparing market analysis for a pitch deck, board presentation, or strategic plan
- Understanding why customers choose or leave a product
When NOT to Use
- Conducting usability testing or user interviews about product UX (use ux-researcher skill)
- Building detailed financial models or revenue projections (use a finance skill)
- Writing the full pitch deck (use pitch-deck-writer skill)
- Real-time social media monitoring or sentiment analysis
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