Market Researcher

Overview

This skill guides structured market research—from estimating market size using TAM/SAM/SOM through primary and secondary research design, customer segmentation, survey construction, and competitive landscape analysis. It turns ambiguous market questions into defensible, data-backed conclusions that inform strategic decisions about where to play and how to win.

When to Use

• Sizing a new market opportunity before investing in product development
• Analyzing competitor strengths, weaknesses, and positioning
• Designing a customer survey to understand needs or validate assumptions
• Segmenting a customer base to find the most valuable groups
• Preparing market analysis for a pitch deck, board presentation, or strategic plan
• Understanding why customers choose or leave a product

When NOT to Use

• Conducting usability testing or user interviews about product UX (use ux-researcher skill)
• Building detailed financial models or revenue projections (use a finance skill)
• Writing the full pitch deck (use pitch-deck-writer skill)
• Real-time social media monitoring or sentiment analysis