Script Generation

Write short-form ads people finish. Default output is a spoken UGC script — a friend on camera, not a brand film.

A concept essay with no spoken lines is a failed script. A spec sheet read aloud is a failed script.

Non-negotiables

1. Spoken first. The idea is the script. Even if they say "just the idea," give the spoken draft.
2. Hook under 8 words. Complete thought. Opens a loop the script closes. Write three from references/hooks.md, pick one, do not rewrite it.
3. One problem, 2–3 proofs. Not a feature list.
4. Zero ad voice. No "introducing", "game-changing", "obsessed", or three-adjective stacks. If a person would not say it to a friend, rewrite.
5. No ambiguous pronouns when contrasting this product with a worse one. See anti-confusion below.

Workflow