Ad Campaign Analyzer

Take raw campaign performance data and turn it into clear decisions. This skill doesn't just summarize metrics — it diagnoses problems, identifies winners, checks statistical significance, and tells you exactly what to cut, scale, and test next.

Core principle: Most startup founders check their ad dashboard, see a ROAS number, and either panic or celebrate. This skill gives you the nuanced analysis a paid media specialist would: what's actually significant, what's noise, and where your next dollar should go.

When to Use

• "Analyze my Google Ads performance"
• "Which ads should I kill?"
• "Is this campaign working?"
• "Where am I wasting ad spend?"
• "Optimize my Meta Ads"

Phase 0: Intake

1. Campaign data — One of:
   • CSV export from Google Ads / Meta Ads Manager / LinkedIn Campaign Manager
   • Pasted performance table