Ad Spend Allocator

Take performance data from multiple ad channels and figure out where your next dollar should go. This skill compares channels on equal terms, identifies where you're over-spending vs under-spending relative to results, and produces a concrete budget reallocation plan.

Core principle: Most startups either spread budget too thin across channels (no channel gets enough to learn) or dump everything into one channel (missing cheaper opportunities elsewhere). This skill finds the right distribution.

When to Use

• "How should I split my ad budget?"
• "Should I spend more on Google or Meta?"
• "Reallocate my ad spend across channels"
• "Where am I getting the best return?"
• "I have $X/month for ads — how should I distribute it?"

Phase 0: Intake

1. Total monthly ad budget — Current or planned
2. Channels currently running — Google Ads, Meta Ads, LinkedIn Ads, Twitter/X Ads, TikTok Ads, other
3. Performance data per channel — For each active channel: