Feature Launch Playbook

Turn a feature spec or product update into a complete launch kit — every asset you need to announce, from changelog to cold email insert. One input, all outputs.

Built for: PMMs or founders who ship features faster than they can write about them. The goal is to go from "feature merged" to "launch assets ready" in one session.

When to Use

• "We just shipped [feature] — help me launch it"
• "Write launch copy for [feature/update]"
• "I need a changelog entry, email, and LinkedIn post for [feature]"
• "Generate the full launch kit for [product update]"
• "Turn this feature spec into marketing assets"

Phase 0: Intake

Feature Context

1. Feature name — What are you launching?
2. One-paragraph description — What does it do? (Can be a Notion doc, PRD excerpt, or plain text)