KOL Discovery

Find Key Opinion Leaders in any domain by searching LinkedIn posts for prolific, high-engagement authors and merging with web-researched influencers.

Core principle: Search for authority/thought-leadership keywords, not pain-language. We want people who shape conversation in the space — conference speakers, newsletter writers, podcast hosts, and prolific LinkedIn posters.

Phase 0: Intake

Ask the user these questions:

Domain & Audience

1. What does your company/product do? What space are you in?
2. What specific domain or topic are the KOLs you want to find expert in?
3. Who is your target audience? (The people the KOLs influence)
4. Any KOLs you already know about? (LinkedIn URLs — these become the baseline)
5. Anyone to EXCLUDE? (Competitors, your own team, irrelevant voices)

Phase 1: Generate Domain Keywords