Launch Positioning Builder

Research the competitive landscape and produce a complete positioning document — category definition, differentiation claims, value props, proof points, and messaging hierarchy. Output is directly usable in website copy, sales decks, and investor materials.

Built for: First PMM hire at a seed/Series A startup, or a founder wearing the product marketing hat. The output should be opinionated, not a generic template.

When to Use

• "Help me position [product] against [competitors]"
• "We need a positioning doc before our launch"
• "How should we differentiate from [competitor]?"
• "Rewrite our positioning — it's too generic"
• "What category should we create or own?"

Phase 0: Intake

1. Product name + URL — What are you positioning?
2. One-sentence pitch — How do you describe what you do today?
3. Top 2-3 competitors — Names + URLs. Who does your buyer compare you to?