Internal Communications

Purpose

Write internal messages that get read and acted on. The default internal announcement buries its point in paragraph four, and most readers stop at paragraph one.

When to Use

• Announcing a change, a launch, or an incident.
• Writing a status update or a project summary.
• A memo proposing something.
• Any message where you need people to know or do something.

Capabilities

• Leading with the conclusion.
• Matching length and format to the channel and audience.
• Structuring an announcement so that skimming works.
• Writing an ask that is actually actionable.