Visual Design

Purpose

Produce static visual designs — posters, covers, graphics — that are composed deliberately rather than assembled. Most weak design is not a failure of taste; it is a failure to establish a hierarchy.

When to Use

• Creating a poster, cover, banner, or social graphic.
• Designing a static layout where composition carries the message.
• Reviewing a design for hierarchy and balance.

Capabilities

• Composition: grid, balance, negative space, focal point.
• Typographic hierarchy and pairing.
• Colour: palette construction, contrast, and restraint.
• Output for print (CMYK, bleed) and screen (RGB, pixel density).