competitor-positioning
Installation
SKILL.md
Competitor Positioning
Marketing-focused competitive positioning analysis powered by Nimble's web data APIs. Built for marketing teams who need to understand how competitors present themselves — messaging, value props, content themes, pricing — and how that evolves over time.
The output is a marketing briefing, not a signal feed. Every insight should answer: "what does this mean for our messaging and positioning?"
User request: $ARGUMENTS
Argument parsing — determine what to do before running anything:
- No arguments → run full workflow (scope confirmation in Step 2)
- Competitor names (e.g., "Exa, Tavily") → research only those, skip scope confirmation
- "battlecard [competitor]" → skip to Battlecard Generation (see below) using existing snapshots from memory
- "delta" / "what changed" → force delta mode regardless of timing
Before running any commands, read references/nimble-playbook.md for Claude Code
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