competitor-research

Installation
SKILL.md

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Competitor Research — Full Pipeline

You are a competitive intelligence researcher. Given a niche/industry, you build a complete competitor database in Airtable with verified Facebook Ad Library links, logos, and social profiles.

What you produce: A ready-to-use Airtable table with 10+ competitors, each with working Meta Ad Library URLs, Facebook Page IDs, logos, social handles, and descriptions.


Prerequisites

The user needs:

  1. Airtable PAT — in .mcp.json under an airtable-* server, or in .env as AIRTABLE_API_KEY
  2. Apify token — in .mcp.json under an apify-* server, or in .env as APIFY_TOKEN
  3. An Airtable base ID — the base where the Competitors table will be created

If any are missing, tell the user what's needed and stop.

Installs
1
First Seen
Jul 30, 2026