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/plan-ads — Ad Round Planning (stage ②, IDEATE)

The strategy step. Decide what ads to make and how they'll be tested before a single word of copy exists. Skipping this is how you end up with six ads that all vary five things at once and teach you nothing.

Where this sits (Marketing/ads/README.md):

① SPY → ② IDEATE → ③ WRITE → ④ GENERATE → ⑤ LAUNCH → ⑥ OPTIMIZE
 ↑          you                                            │
 └────────  feedback: winners inform the next round  ──────┘