Content Engine Skill

Repurpose anchor content into platform-native variants. This skill produces drafts only — it does not make API calls or publish content. Posting is handled downstream by x-api (single platform) or crosspost (multi-platform).

Platform-native means each variant is written from scratch for its target platform: different register (conversational on X, professional-but-human on LinkedIn, punchy on TikTok), different structure (thread vs. long-form post vs. short script vs. newsletter section), and different hook style (open fast on X, strong first line on LinkedIn, interrupt on TikTok). Shortening the same text for each platform is not adaptation — it produces content that reads identically everywhere and fails on every platform.

Instructions

Phase 1: GATHER — Collect Inputs Before Writing Anything

Establish everything needed to write platform-native variants. Do not begin writing until this phase is complete.

Required inputs: