Social Media Content Calendar

Plan a concrete calendar across selected social platforms. This skill owns campaign structure, post briefs, channel adaptation, approvals, and publishing verification; platform skills such as xurl own API commands. For platforms without a connector, the verified handoff ends at approved drafts for the user's scheduler — say so rather than claiming publication.

When to Use

• "Build next month's social calendar."
• "Turn this launch into posts for X, LinkedIn, Instagram, and TikTok."
• "Draft and schedule a campaign."
• "Repurpose these articles/videos into social content."

Don't use for: single one-off posts (use the platform skill directly).

Procedure

1. Define campaign constraints

Record objective, audience, offer/message, platforms, date range, cadence, voice, mandatory/prohibited claims, links, tracking convention, localization, and approval/publishing authority. Done when each proposed post has a clear business purpose.